IMPROVEMENT OF BUSINESS MANAGEMENT AND BUSINESS FINANCIAL MANAGEMENT ON BANANA CHIPS MSMES IN KAMURANG VILLAGE, CIKANDE DISTRICT, SERANG REGENCY

Encep  Saefullah; Nani  Rohaeni; Tabroni Tabroni

doi:10.53067/ije2.v2i2.61

Authors

Encep Saefullah Bina Bangsa University
Nani Rohaeni Bina Bangsa University
Tabroni Tabroni Bina Bangsa University

DOI:

https://doi.org/10.53067/ije2.v2i2.61

Keywords:

TTG, Business Finance, Business Management, MSME

Abstract

Partners in this Community Partnership Program (PKM) are the Kamurang Village Government and the managers of banana chips SMEs in Kamurang Village, Cikande District, Serang Regency. The objectives of this program are (1) to improve the knowledge and skills of partners in good and correct business management and business finance and understand business strategies in dealing with conditions in the new normal era, (2) to improve and develop digital marketing in marketing or sales of partner products and transfer of knowledge on the use of Appropriate Technology (TTG) in the form of making banana slicing machines, and (3) Assisting in the process of submitting a Certificate of Home Industry Food Production (SPP-IRT). By using the chronological method, the implementation of this activity resulted in an increase in partners' Knowledge and Skills regarding the management of Business Management, Business Finance, Digital Marketing and the application of Appropriate Technology (TTG) by 81.50%.

Downloads

Download data is not yet available.

References

Dwi Anggraeni, Feni, Imam Hardjanto, A. H. (2013). Pengembangan Usaha Mikro, Kecil Dan Menengah (UMKM) Melalui Fasilitasi Pihak Eksternal Dan Potensi Internal (Studi Kasus Pada Kelompok Usaha “Emping Jagung” Di Kelurahan Pandanwangi Kecamatan Blimbing Kota Malang). Jurnal Administrasi Publik Mahasiswa, Universitas Brawijaya, 1(6).

Idah, Y. M., & Pinilih, M. (2020). Strategi Pengembangan Digitalisasi UMKM. Prosiding Seminar Nasional Dan Call for Papers “Pengembangan Sumber Daya Pedesaan Dan Kearifan Lokal Berkelanjutan IX,” 9(1).

Saefullah, Encep, Arta Rusidarma Putra & Tabroni, (2021), Inovasi dan Pengembangan UMKM Emping Melinjo Pada Masa Pandemi COVID-19 Dengan Optimalisasi Media Pemasaran Produk dan Alat Produksi, RESWARA Jurnal Pengabdian Kepada Masyarakat, 2(2). https://doi.org/10.46576/rjpkm.v2i2.1111.

Saefullah, Encep, et al, (2020). Pengabdian Kepada Masyarakat; Analisis dan Implementasi. Serang: AA. Rizky.

Saefullah, Encep, et al, (2021). 47 Hari Mengabdi di Desa Kamurang. Cirebon: Insania.