International Journal of Engagement and Empowerment (IJE2)

DIGITAL BRANDING AND AI VISUAL TRAINING FOR WOMEN MSMEs THROUGH UNIVERSITY-COMMUNITY COLLABORATION

Sholikhah Sholikhah — 2026-08-08

Women led micro, small, and medium enterprises (MSMEs) need practical digital capabilities to compete in the platform based market. This community service activity aimed to strengthen the capacity of women MSME actors in digital branding, content promotion, AI assisted copywriting, and AI visual production. The activity was conducted by Universitas Negeri Jakarta in collaboration with Komunitas Perempuan Digdaya on June 24, 2026, involving 25 women entrepreneurs from various business sectors. The main resource person was Said Maulana, Founder & CMO at PT Kelas DiGi Kreatif, who delivered practical material on digital literacy, AI for business, chatbot utilization, AI visual workflow, copywriting, prompt engineering, and product visual editing. The method used an educative-participatory approach consisting of needs identification, material preparation, interactive training, prompt practice, content design practice, and formative evaluation of ongoing MSME marketing practices. The results showed that participants actively discussed marketing problems, practiced writing AI prompts for WhatsApp promotion and social media posters, evaluated visual consistency, and reflected on the need to combine AI outputs with human editing and brand identity. This activity indicates that practical AI and digital branding training can improve awareness, confidence, and readiness of women MSMEs to produce more consistent and attractive promotional content.

ECOSYSTEM EMPOWERING WOMEN-OWNED MSMES THROUGH A SMARTPHONE APPLICATION FOR DIGITAL INVENTORY MANAGEMENT AND DIGITAL MARKETING WITHIN THE RED AND WHITE COOPERATIVE ECOSYSTEM

Windy Permata Suyono — 2026-08-08

Women-owned Micro, Small, and Medium Enterprises (MSMEs) play an important role in strengthening household and local economies. However, many women entrepreneurs still face challenges in managing business operations, particularly in digital inventory recording, production cost calculation, and the utilization of digital marketing. This community engagement program aims to empower women-owned MSMEs through the development and implementation of a smartphone-based application for inventory management and digital marketing within the Red and White Cooperative ecosystem. The program was conducted with members of IPEMI PC Bojongsari through participatory training, hands-on application practice, mentoring, and evaluation. The activities introduced Smart-POS UMKM to support digital inventory recording, sales transactions, cost management, and business reporting, complemented by training on production cost and Cost of Goods Sold (COGS) calculation and data-driven digital marketing. The program emphasizes the integration of inventory and sales data to support pricing, promotional strategies, and business decision-making. Through this integrated approach, participants are expected to improve their digital financial literacy, operational efficiency, inventory management, pricing accuracy, and digital marketing capabilities. The program also strengthens the role of the Red and White Cooperative as a community-based ecosystem for supporting women-owned MSMEs through digital innovation. This initiative contributes to the achievement of Sustainable Development Goal (SDG) 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure).

TECHNICAL GUIDANCE TO ENHANCE UNDERSTANDING OF CORPORATE INCOME TAX REPORTING FOR COMPANIES IN SOUTHEAST SULAWESI PROVINCE

Erwin Hadisantoso — 2026-08-08

Improving corporate tax compliance is one of the key factors in optimising state revenue. However, many companies still encounter difficulties in understanding the technical aspects of Corporate Income Tax reporting, particularly fiscal corrections, determination of Taxable Income, and preparation of the Annual Corporate Income Tax Return in accordance with prevailing tax regulations. This community service program aimed to enhance companies' knowledge, understanding, and practical skills in preparing Corporate Income Tax reports through a technical guidance program. The program was conducted at four companies in Southeast Sulawesi Province, involving approximately 25 participants, including company managers, administrative staff, finance officers, accountants, and employees responsible for tax administration. The program adopted a participatory-educational approach consisting of preparation, lectures, demonstrations, simulations, discussions, consultations, and evaluation. The results indicated a significant improvement in participants' understanding of basic taxation concepts, fiscal corrections, determination of taxable income, Corporate Income Tax calculation, and preparation of Annual Corporate Income Tax Returns. Participants also demonstrated improved practical skills in applying tax regulations through simulations based on real business cases. The high level of participant engagement indicates that participatory technical guidance is an effective approach for strengthening corporate taxation competencies. Furthermore, the program contributed to improving corporate tax administration, promoting the implementation of good corporate governance, and supporting higher corporate taxpayer compliance. Continuous mentoring programs are recommended to assist companies in adapting to changes in tax regulations and the ongoing digital transformation of Indonesia's tax administration system.

INTERVENTION AND EDUCATION ON NABICHI CERIA (DRAGON FRUIT, BEETROOT, CHIA SEED JUICE) CONSUMPTION: A HEMOGLOBIN SOLUTION FOR ANEMIA-FREE, BEAUTIFUL ADOLESCENT GIRLS IN WEST BANDUNG REGENCY

Triana Indrayani — 2026-08-08

Iron deficiency anemia remains a major public health problem among adolescent girls in Indonesia, which can negatively impact reproductive health, learning concentration, and productivity. Anemia prevention efforts need to be conducted through health education and the utilization of functional foods that adolescents easily accept. This community service activity aims to increase adolescent girls' knowledge of anemia and introduce NABICHI CERIA (red dragon fruit, beetroot, and chia seed juice) as a functional food that supports anemia prevention efforts. The activity was carried out at the Sabilulungan Art Dance Studio, West Bandung Regency, involving 36 adolescent girls aged 11–16 years. The methods used included a pretest, interactive counselling regarding anemia and reproductive health, a demonstration of making NABICHI CERIA, education on the recommended consumption of NABICHI CERIA, and a posttest to evaluate the participants' knowledge improvement. The pretest and posttest instruments consisted of five questions, with each question weighted at 20 points. The pretest results showed that 20 participants (55.6%) scored 100, six participants (16.7%) scored 80, and ten participants (27.8%) scored 60, with an average score of 85.6. Following the implementation of the educational activity, all participants (100%) scored 100 on the posttest. These results indicate a significant increase in the participants' knowledge regarding anemia, its prevention, and the utilization of NABICHI CERIA as a functional food. This activity is expected to serve as a promotive and preventive effort to support anemia prevention in adolescent girls by improving knowledge and encouraging the adoption of nutritious food consumption patterns.

STRENGTHENING THE EARLY CHILDHOOD LEARNING ECOSYSTEM THROUGH THE ESTABLISHMENT OF THE RUANG MASA DEPAN: A COMMUNITY-BASED COLLABORATIVE PROGRAM

Minhatul Ma’arif — 2026-08-08

The limited availability of community-based learning spaces that integrate character education, creativity, environmental awareness, and digital literacy remains a challenge in supporting sustainable early childhood learning. This community service program aimed to strengthen the early childhood learning ecosystem through the establishment of the ”ruang masa depan”, a collaborative learning environment involving schools, families, and the local community. The program was implemented on 25 July 2026 in Pasuluhan Village, Walantaka District, Serang City, Banten Province, using a Participatory Action Research (PAR) approach. Participants included 41 children, 20 university students, 2 lecturers, 8 village youth volunteers, early childhood education teachers, village officials, and community members. The implementation consisted of four stages: needs identification, establishment of the ruang masa depan, program implementation, and monitoring and evaluation. The ruang masa depan was developed into four learning zones: the mini cinema for environmental character education, the creativity zone for artistic and creative activities, the hope tree for strengthening children's motivation and aspirations, and the digital literacy zone for introducing age-appropriate digital reading and writing activities. The program successfully established a community-based learning centre that increased children's participation in contextual learning while strengthening collaboration among schools, families, universities, and the community. The ruang masa depan demonstrates the potential to serve as a sustainable community empowerment model that supports holistic early childhood development and can be replicated in other communities with similar characteristics.

THE ROLE OF KKM GROUP 50 UNIVERSITAS BINA BANGSA IN IMPROVING HEALTH, FOOD SECURITY, AND ENVIRONMENT IN PABUARAN VILLAGE

Ayang Fristia Maulana — 2026-08-08

Student Community Service (KKM) Group 50 of Universitas Bina Bangsa conducted community service activities in Pabuaran Village, focusing on health, food security, and environmental preservation. The activities aimed to apply academic knowledge to address community needs while strengthening collaboration among institutions and local stakeholders. A descriptive qualitative approach was employed through observation, interviews, documentation, and direct participation. The results indicated increased community understanding of health conditions and BPJS Health services, greater awareness of utilizing home yards to support household food self-sufficiency, and improved concern for environmental cleanliness. Collaboration among Universitas Bina Bangsa, the Pabuaran Village Government, and Pabuaran Community Health Center contributed positively to the implementation of the activities. Overall, the program supported community empowerment by encouraging healthier lifestyles, strengthening food independence, and promoting environmental awareness. These efforts are expected to contribute to the development of a healthier, more self-reliant, and sustainable village.

LEGAL EDUCATION ON THE DANGERS OF DRUG ABUSE FOR STUDENTS AND THE COMMUNITY: COMMUNITY SERVICE PROGRAM AT DAARUL HIJRAH ISLAMIC BOARDING SCHOOL, PARAGE VILLAGE, LEBAK REGENCY

Fatari Fatari — 2026-08-08

Drug abuse is a social, health, and legal problem that can threaten the quality of human resources, especially students and the younger generation. This problem requires a preventive approach through increasing knowledge, legal awareness, developing positive attitudes, and community participation. This Community Service (PkM) activity aims to increase participants' understanding of the dangers of drug abuse, its legal consequences, prevention strategies, and the role of the community in creating a safe environment. The activity was carried out at the Daarul Hijrah Islamic Boarding School, Parage Village, Cikulur District, Lebak Regency, Banten, with participants consisting of students and the Islamic boarding school community. The activity method used a participatory community education approach through legal counseling, material delivery, interactive discussions, questions and answers, evaluation, and documentation. The material covered the definition of narcotics, the impact of abuse on health and social life, legal provisions, criminal liability, prevention efforts, and the roles of families, educational institutions, Islamic boarding schools, and the community. The results of the activity showed good participant engagement through participation in discussions and questions related to the risks of drugs and their legal consequences. This activity strengthened participants' understanding, legal awareness, and preventive attitudes. Islamic boarding school-based legal counseling has the potential to be a prevention strategy that needs to be continued through regular education and inter-institutional collaboration.

OPTIMIZATION OF STREET LIGHTING TO IMPROVE PUBLIC SAFETY THROUGH THE MAKING OF ROAD REFLECTORS IN TAMANSARI VILLAGE, PULOMERAK DISTRICT, CILEGON CITY

Mohammad Bayi Tabrani — 2026-08-08

This Community Service (PkM) activity was carried out as an effort to support road user safety through community empowerment in the manufacture and installation of road reflectors in Tamansari Village, Pulomerak District, Cilegon. The activity was motivated by the need for visibility support facilities at several points in the road environment, especially in low lighting conditions. The implementation of the activity took place for two days, namely 7–8 August 2026, with the target locations of RT 07 RW 06 Link Langon Indah and RT 02 RW 06 Jalan Kedalon Link Babakan Turi. The activity method used a participatory approach which included observation of location conditions, coordination with the community, identification of installation points, preparation and manufacture of reflectors, installation, and evaluation of activity results. The results of the implementation showed that the reflectors were successfully made and installed at predetermined points based on environmental conditions. The activity also resulted in active community involvement in the preparation process until the installation of safety facilities. The presence of reflectors provides additional visual signs for road users and is one form of safety support facilities in environments with limited lighting. In addition to the physical benefits, the activity encourages increased public awareness of environmental safety and the importance of sustainable facility maintenance. This initiative is expected to be the first step in developing a safer, more orderly, more comfortable, and more responsive road environment to public safety needs.