International Journal of Engagement and Empowerment (IJE2)

DIGITAL BRANDING AND AI VISUAL TRAINING FOR WOMEN MSMEs THROUGH UNIVERSITY-COMMUNITY COLLABORATION

2026-07-10T14:45:21+00:00

Women led micro, small, and medium enterprises (MSMEs) need practical digital capabilities to compete in the platform based market. This community service activity aimed to strengthen the capacity of women MSME actors in digital branding, content promotion, AI assisted copywriting, and AI visual production. The activity was conducted by Universitas Negeri Jakarta in collaboration with Komunitas Perempuan Digdaya on June 24, 2026, involving 25 women entrepreneurs from various business sectors. The main resource person was Said Maulana, Founder & CMO at PT Kelas DiGi Kreatif, who delivered practical material on digital literacy, AI for business, chatbot utilization, AI visual workflow, copywriting, prompt engineering, and product visual editing. The method used an educative-participatory approach consisting of needs identification, material preparation, interactive training, prompt practice, content design practice, and formative evaluation of ongoing MSME marketing practices. The results showed that participants actively discussed marketing problems, practiced writing AI prompts for WhatsApp promotion and social media posters, evaluated visual consistency, and reflected on the need to combine AI outputs with human editing and brand identity. This activity indicates that practical AI and digital branding training can improve awareness, confidence, and readiness of women MSMEs to produce more consistent and attractive promotional content.

ECOSYSTEM EMPOWERING WOMEN-OWNED MSMES THROUGH A SMARTPHONE APPLICATION FOR DIGITAL INVENTORY MANAGEMENT AND DIGITAL MARKETING WITHIN THE RED AND WHITE COOPERATIVE ECOSYSTEM

2026-08-13T15:08:11+00:00

Women-owned Micro, Small, and Medium Enterprises (MSMEs) play an important role in strengthening household and local economies. However, many women entrepreneurs still face challenges in managing business operations, particularly in digital inventory recording, production cost calculation, and the utilization of digital marketing. This community engagement program aims to empower women-owned MSMEs through the development and implementation of a smartphone-based application for inventory management and digital marketing within the Red and White Cooperative ecosystem. The program was conducted with members of IPEMI PC Bojongsari through participatory training, hands-on application practice, mentoring, and evaluation. The activities introduced Smart-POS UMKM to support digital inventory recording, sales transactions, cost management, and business reporting, complemented by training on production cost and Cost of Goods Sold (COGS) calculation and data-driven digital marketing. The program emphasizes the integration of inventory and sales data to support pricing, promotional strategies, and business decision-making. Through this integrated approach, participants are expected to improve their digital financial literacy, operational efficiency, inventory management, pricing accuracy, and digital marketing capabilities. The program also strengthens the role of the Red and White Cooperative as a community-based ecosystem for supporting women-owned MSMEs through digital innovation. This initiative contributes to the achievement of Sustainable Development Goal (SDG) 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure).

TECHNICAL GUIDANCE TO ENHANCE UNDERSTANDING OF CORPORATE INCOME TAX REPORTING FOR COMPANIES IN SOUTHEAST SULAWESI PROVINCE

2026-08-19T07:07:51+00:00

Improving corporate tax compliance is one of the key factors in optimising state revenue. However, many companies still encounter difficulties in understanding the technical aspects of Corporate Income Tax reporting, particularly fiscal corrections, determination of Taxable Income, and preparation of the Annual Corporate Income Tax Return in accordance with prevailing tax regulations. This community service program aimed to enhance companies' knowledge, understanding, and practical skills in preparing Corporate Income Tax reports through a technical guidance program. The program was conducted at four companies in Southeast Sulawesi Province, involving approximately 25 participants, including company managers, administrative staff, finance officers, accountants, and employees responsible for tax administration. The program adopted a participatory-educational approach consisting of preparation, lectures, demonstrations, simulations, discussions, consultations, and evaluation. The results indicated a significant improvement in participants' understanding of basic taxation concepts, fiscal corrections, determination of taxable income, Corporate Income Tax calculation, and preparation of Annual Corporate Income Tax Returns. Participants also demonstrated improved practical skills in applying tax regulations through simulations based on real business cases. The high level of participant engagement indicates that participatory technical guidance is an effective approach for strengthening corporate taxation competencies. Furthermore, the program contributed to improving corporate tax administration, promoting the implementation of good corporate governance, and supporting higher corporate taxpayer compliance. Continuous mentoring programs are recommended to assist companies in adapting to changes in tax regulations and the ongoing digital transformation of Indonesia's tax administration system.

INTERVENTION AND EDUCATION ON NABICHI CERIA (DRAGON FRUIT, BEETROOT, CHIA SEED JUICE) CONSUMPTION: A HEMOGLOBIN SOLUTION FOR ANEMIA-FREE, BEAUTIFUL ADOLESCENT GIRLS IN WEST BANDUNG REGENCY

2026-08-19T07:07:54+00:00

Iron deficiency anemia remains a major public health problem among adolescent girls in Indonesia, which can negatively impact reproductive health, learning concentration, and productivity. Anemia prevention efforts need to be conducted through health education and the utilization of functional foods that adolescents easily accept. This community service activity aims to increase adolescent girls' knowledge of anemia and introduce NABICHI CERIA (red dragon fruit, beetroot, and chia seed juice) as a functional food that supports anemia prevention efforts. The activity was carried out at the Sabilulungan Art Dance Studio, West Bandung Regency, involving 36 adolescent girls aged 11–16 years. The methods used included a pretest, interactive counselling regarding anemia and reproductive health, a demonstration of making NABICHI CERIA, education on the recommended consumption of NABICHI CERIA, and a posttest to evaluate the participants' knowledge improvement. The pretest and posttest instruments consisted of five questions, with each question weighted at 20 points. The pretest results showed that 20 participants (55.6%) scored 100, six participants (16.7%) scored 80, and ten participants (27.8%) scored 60, with an average score of 85.6. Following the implementation of the educational activity, all participants (100%) scored 100 on the posttest. These results indicate a significant increase in the participants' knowledge regarding anemia, its prevention, and the utilization of NABICHI CERIA as a functional food. This activity is expected to serve as a promotive and preventive effort to support anemia prevention in adolescent girls by improving knowledge and encouraging the adoption of nutritious food consumption patterns.

STRENGTHENING THE EARLY CHILDHOOD LEARNING ECOSYSTEM THROUGH THE ESTABLISHMENT OF THE RUANG MASA DEPAN: A COMMUNITY-BASED COLLABORATIVE PROGRAM

2026-08-19T07:08:24+00:00

The limited availability of community-based learning spaces that integrate character education, creativity, environmental awareness, and digital literacy remains a challenge in supporting sustainable early childhood learning. This community service program aimed to strengthen the early childhood learning ecosystem through the establishment of the ”ruang masa depan”, a collaborative learning environment involving schools, families, and the local community. The program was implemented on 25 July 2026 in Pasuluhan Village, Walantaka District, Serang City, Banten Province, using a Participatory Action Research (PAR) approach. Participants included 41 children, 20 university students, 2 lecturers, 8 village youth volunteers, early childhood education teachers, village officials, and community members. The implementation consisted of four stages: needs identification, establishment of the ruang masa depan, program implementation, and monitoring and evaluation. The ruang masa depan was developed into four learning zones: the mini cinema for environmental character education, the creativity zone for artistic and creative activities, the hope tree for strengthening children's motivation and aspirations, and the digital literacy zone for introducing age-appropriate digital reading and writing activities. The program successfully established a community-based learning centre that increased children's participation in contextual learning while strengthening collaboration among schools, families, universities, and the community. The ruang masa depan demonstrates the potential to serve as a sustainable community empowerment model that supports holistic early childhood development and can be replicated in other communities with similar characteristics.

THE ROLE OF KKM GROUP 50 UNIVERSITAS BINA BANGSA IN IMPROVING HEALTH, FOOD SECURITY, AND ENVIRONMENT IN PABUARAN VILLAGE

2026-08-19T07:08:32+00:00

Student Community Service (KKM) Group 50 of Universitas Bina Bangsa conducted community service activities in Pabuaran Village, focusing on health, food security, and environmental preservation. The activities aimed to apply academic knowledge to address community needs while strengthening collaboration among institutions and local stakeholders. A descriptive qualitative approach was employed through observation, interviews, documentation, and direct participation. The results indicated increased community understanding of health conditions and BPJS Health services, greater awareness of utilizing home yards to support household food self-sufficiency, and improved concern for environmental cleanliness. Collaboration among Universitas Bina Bangsa, the Pabuaran Village Government, and Pabuaran Community Health Center contributed positively to the implementation of the activities. Overall, the program supported community empowerment by encouraging healthier lifestyles, strengthening food independence, and promoting environmental awareness. These efforts are expected to contribute to the development of a healthier, more self-reliant, and sustainable village.

LEGAL EDUCATION ON THE DANGERS OF DRUG ABUSE FOR STUDENTS AND THE COMMUNITY: COMMUNITY SERVICE PROGRAM AT DAARUL HIJRAH ISLAMIC BOARDING SCHOOL, PARAGE VILLAGE, LEBAK REGENCY

2026-08-19T07:08:58+00:00

Drug abuse is a social, health, and legal problem that can threaten the quality of human resources, especially students and the younger generation. This problem requires a preventive approach through increasing knowledge, legal awareness, developing positive attitudes, and community participation. This Community Service (PkM) activity aims to increase participants' understanding of the dangers of drug abuse, its legal consequences, prevention strategies, and the role of the community in creating a safe environment. The activity was carried out at the Daarul Hijrah Islamic Boarding School, Parage Village, Cikulur District, Lebak Regency, Banten, with participants consisting of students and the Islamic boarding school community. The activity method used a participatory community education approach through legal counseling, material delivery, interactive discussions, questions and answers, evaluation, and documentation. The material covered the definition of narcotics, the impact of abuse on health and social life, legal provisions, criminal liability, prevention efforts, and the roles of families, educational institutions, Islamic boarding schools, and the community. The results of the activity showed good participant engagement through participation in discussions and questions related to the risks of drugs and their legal consequences. This activity strengthened participants' understanding, legal awareness, and preventive attitudes. Islamic boarding school-based legal counseling has the potential to be a prevention strategy that needs to be continued through regular education and inter-institutional collaboration.

OPTIMIZATION OF STREET LIGHTING TO IMPROVE PUBLIC SAFETY THROUGH THE MAKING OF ROAD REFLECTORS IN TAMANSARI VILLAGE, PULOMERAK DISTRICT, CILEGON CITY

2026-08-19T07:09:12+00:00

This Community Service (PkM) activity was carried out as an effort to support road user safety through community empowerment in the manufacture and installation of road reflectors in Tamansari Village, Pulomerak District, Cilegon. The activity was motivated by the need for visibility support facilities at several points in the road environment, especially in low lighting conditions. The implementation of the activity took place for two days, namely 7–8 August 2026, with the target locations of RT 07 RW 06 Link Langon Indah and RT 02 RW 06 Jalan Kedalon Link Babakan Turi. The activity method used a participatory approach which included observation of location conditions, coordination with the community, identification of installation points, preparation and manufacture of reflectors, installation, and evaluation of activity results. The results of the implementation showed that the reflectors were successfully made and installed at predetermined points based on environmental conditions. The activity also resulted in active community involvement in the preparation process until the installation of safety facilities. The presence of reflectors provides additional visual signs for road users and is one form of safety support facilities in environments with limited lighting. In addition to the physical benefits, the activity encourages increased public awareness of environmental safety and the importance of sustainable facility maintenance. This initiative is expected to be the first step in developing a safer, more orderly, more comfortable, and more responsive road environment to public safety needs.

STRENGTHENING GREEN ECONOMY AND DIGITAL MARKETING CAPACITY THROUGH COMMUNITY BASED UPCYCLING IN BEKASIJAYA

2026-08-21T08:30:06+00:00

Community based recycling initiatives require not only production skills but also business management and digital marketing capabilities to create sustainable economic value. This community service program aimed to strengthen the green economy, business bookkeeping, recycled product development, branding, and digital marketing capacity of EcoJaya Craft, a women led home industry group in Bekasi Jaya, East Bekasi. The program used an educative participatory approach combining needs identification, guided practice, mentoring, technology adoption, and formative output based evaluation. This paper reports three documented core meetings held on June 15, June 25, and July 2, 2026. The intervention connected business management with upcycling practice and digital promotion. Documented outputs indicate achieved status for business bookkeeping and recycled craft development. Product outputs expanded from simple bags to a wider range including wallets, pouches, bottle holders, and stationery holders, accompanied by better finishing, more consistent production support, and the use of the EcoJaya Craft brand identity. Digital marketing follow up emphasized content planning, channel management, visual consistency, and monitoring preparation. The results suggest that integrating circular economy practice with simple digital tools can strengthen community readiness for more professional and market oriented microenterprise management.

UTILIZATION OF INFORMATION TECHNOLOGY THROUGH THE CREATION OF A VILLAGE WEBSITE AS AN EFFORT TO IMPROVE ACCESS TO INFORMATION FOR THE COMMUNITY OF KUBANG PUJI VILLAGE

2026-08-22T05:36:08+00:00

The development of information technology opens up opportunities for village governments to improve the way they disseminate information and improve the quality of communication with villagers. One way to utilize information technology is to create a village website as a means of information for the community that is faster, easier, and more organized. This activity aims to improve and expand the Kubang Puji Village website as a means of delivering information, as well as assisting the process of developing digital village information carried out by KKM group 31 students with several stages, namely observation, identifying needs, collecting information, designing and creating a website, implementation, mentoring, and evaluation. The data and information used to create the website were obtained from direct observations in the field, interviews with the village head and village officials, documentation, and data collection regarding the profile, government structure, activities and potential of the village. The results of the activity show that the Kubang Puji Village website can be an information medium that combines various village data in one digital platform, the creation of the website is expected to make information more easily accessible to the community, strengthen transparency, and improve communication between the village government and residents.

STRENGTHENING SMES’ FINANCIAL REPORTING LITERACY THROUGH CROSS-BORDER COLLABORATION IN ACCOUNTING REPORTING TRAINING BASED ON ACCOUNTING STANDARDS TO SUPPORT SDG 9

2026-08-31T03:33:07+00:00

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, yet they still face serious challenges in financial reporting literacy and compliance with accounting standards. This community service program aims to strengthen MSMEs’ financial reporting literacy through cross-border collaboration in accounting reporting training based on International Accounting Standards to support SDG 9 (Industry, Innovation, and Infrastructure). The activities were carried out in Panglipuran Village, Bangli Regency, Bali, with Loloh beverage MSMEs as the main partner and in collaboration with the University Malaysia Trengganu. The implementation methods included outreach, theoretical and practical training on calculating cost of production based on PSAK No. 14 and IAS No. 2, the use of digital financial recording technology, mentoring, evaluation, and program sustainability strategies. The results showed improved MSMEs’ understanding of basic accounting concepts and cost of production calculations, a shift in financial recording practices from manual to structured, and stronger business credibility for market access. The training successfully provided an understanding of how to identify production cost components and determine the appropriate selling price. This program contributes to strengthening MSME institutional capacity, improving business competitiveness, optimizing digital services, and achieving SDG 9 in the local context of Panglipuran Village

EMPOWERMENT OF PALM SUGAR PROCESSING COMMUNITIES: AN EFFORT TO INCREASE ADDED VALUE THROUGH EXTENSION ON PALM SUGAR CROP DIVERSIFICATION IN POLINGGONA DISTRICT, POLINGGONA DISTRICT, KOLAKA REGENCY

2026-09-04T12:31:20+00:00

The community empowerment program was conducted in Polinggona Village, Polinggona District, Kolaka Regency, which has considerable potential in aren palm (Arenga pinnata) resources. However, the utilization of aren palm remains limited due to traditional processing practices, limited production technology, low product diversification, inadequate packaging and marketing, and low added value. This program aimed to improve the knowledge and skills of aren palm processors through counseling, training, and participatory assistance in developing diversified aren-based products. The activity used a participatory approach through field observation, Focus Group Discussion (FGD), problem identification, counseling, appropriate technology introduction, and hands-on practice of product diversification. The results showed that the activities provided participants with knowledge and practical skills related to aren palm cultivation, hygienic processing, the use of appropriate production technology, product diversification, packaging, and digital marketing. The diversification practice resulted in aren chips as an alternative processed product with potential to increase product variety and economic value. The program also encouraged participants to improve product packaging and develop wider marketing opportunities. Overall, the activities contributed to strengthening the capacity of the partner community in processing aren palm products and supporting the development of local economic potential in a more sustainable manner.

EMPOWERMENT OF PALM SUGAR PROCESSING GROUPS THROUGH COUNSELING ON EXPLORING THE POTENTIAL FOR SUSTAINABLE PALM SUGAR IN POLINGGONA VILLAGE, POLINGGONA DISTRICT, KOLAKA REGENCY

2026-09-04T12:30:46+00:00

Polinggona Village is an area in the Polinggona District, Kolaka Regency, where the community has traditionally processed palm sap into palm sugar as a source of livelihood. This business is still run traditionally, resulting in unstable production results, prone to failure, and knowledge regarding proper cultivation and processing practices is not well documented. This activity aims to explore the potential, local wisdom, and problems of palm sugar processing groups, as well as provide counseling to support the sustainability of palm sugar businesses in Polinggona Village. The implementation method consists of three stages: observation and interviews, in-depth to explore potential, counseling and group discussions, and mentoring and evaluation. The activity involved palm sugar processing groups in Polinggona Village as target partners. The results of the activity indicate that palm sugar production is strongly influenced by the season, the cleanliness of tapping tools, and limited fuel and cooking equipment. While some practical knowledge of farmers regarding the physical characteristics of productive trees and the use of natural materials to assist in palm sugar processing is not fully in line with general references in previous research, particularly regarding the age of tapping and the volume of sap produced. This extension successfully identified the gap between theory and field practice, providing the basis for developing a follow-up empowerment program, including training in production technology, product diversification, and marketing. This activity is a crucial first step in documenting the local wisdom of palm sugar processors while strengthening the sustainability of palm sugar as a leading regional product.

SOCIALIZATION OF SIMPLE BOOKKEEPING TECHNIQUES WITH FINANCIAL REPORT PREPARATION TRAINING TO MOTHERS IN THE DEPOK AREA

2026-09-04T12:30:44+00:00

This Community Service Program (PKM) aims to improve financial literacy among mothers in the Depok area through the dissemination of simple bookkeeping techniques and training in preparing financial reports. This activity is motivated by the low financial record-keeping skills of households and small businesses run by mothers, which often makes it difficult to manage cash flow, assess profits, and plan for long-term needs. The implementation method includes interactive counseling, simulations of recording daily transactions, and direct practice in preparing simple financial reports based on income and expenses. Participants are trained to understand the importance of financial record-keeping, recognize the components of financial reports, and be able to prepare reports that can be used as a basis for economic decision-making for families and micro-businesses. The expected results of this activity are increased financial awareness, the formation of simple financial record-keeping habits, and the ability of mothers to prepare more structured financial reports. Thus, this PKM is expected to make a real contribution to supporting family economic independence and community empowerment in Depok.

PJU-PLTS TECHNOLOGY AS A LIGHTING SOLUTION IN BATUBANTAR VILLAGE

2026-09-09T06:28:29+00:00

Adequate street lighting is an important factor in improving security, comfort, and social activity, particularly in rural areas with limited access to electricity infrastructure. This community service program aims to provide an alternative lighting solution by installing Solar-Powered Street Lighting (PJU-PLTS) in Kampung Panday, Batubantar Village. The main problem faced by the community was the lack of street lighting facilities at night, which affected residents' mobility, environmental security, and economic activity. The program was carried out through several stages: site survey, energy needs identification, system design, equipment installation, and testing. The applied system relies on solar energy converted through solar panels to charge storage batteries, which then automatically power street lamps at night. The results show that the PJU-PLTS installation successfully provides an independent, environmentally friendly, and energy-efficient lighting source that operates without depending on the conventional electricity grid. For the partner community, the program delivered concrete outcomes: improved environmental security along previously dark roads, increased nighttime mobility and socio-economic activity, and reduced dependence on monthly electricity costs. This community service activity is expected to serve as a model for solar energy technology implementation that can be replicated in other locations facing similar challenges