Mutoharoh, M. ., Yusuf, F. A. ., Hanafi, S. ., Nuryati, N., Suparna, D. ., Nasrullah, A. ., Sutrisna, E. ., Marfuah, M. and Queroda, P. G. . (2026) “INTEGRATION OF PERSUASIVE COMMUNICATION AND ARTIFICIAL INTELLIGENCE FOR OPTIMIZING GLOBAL MARKET PENETRATION IN BIG BEE FARM AGRITOURISM, THAILAND”, International Journal of Engagement and Empowerment (IJE2), 6(1), pp. 38–45. doi: 10.53067/ije2.v6i1.263.