Muharam, H. ., Ramlan, R., & Mulyaningsih, M. . (2026). INCREASING THE COMPETITIVENESS OF WET CAKE SMEs THROUGH PRODUCT DIVERSIFICATION AND PACKAGING RE-BRANDING IN PANDANSARI VILLAGE. International Journal of Engagement and Empowerment (IJE2), 6(1), 46–54. https://doi.org/10.53067/ije2.v6i1.264