ENTREPRENEURSHIP COUNSELING FOR BADUY IN IKAT WEAVING BUSINESS ENHANCES COMPETITIVE ADVANTAGE

Hari  Muharram; Andi Hasryningsih  Asfar; Icin  Quraysin; Ika  Pratiwi

doi:10.53067/ije2.v2i3.83

Authors

Hari Muharram Pakuan University, Indonesia
Andi Hasryningsih Asfar Pakuan University, Indonesia
Icin Quraysin Pakuan University, Indonesia
Ika Pratiwi Pakuan University, Indonesia

DOI:

https://doi.org/10.53067/ije2.v2i3.83

Keywords:

Baduy Ikat Weaving, Marketing Strategy, Entrepreneurship

Abstract

Development of Baduy Ikat Woven Cloth gives hope big to the artisans weaving with an opening object tour of Baduy, which has been closed for a long time because of the Covid-19 pandemic. However thereby, competition businesses with the same effort require artisans to increase their competence by accepting new knowledge from outside area ethnic groups Baduy like knowledge about entrepreneurship, the importance of branding for the product, financial and marketing strategy including inside it is the promotion for increase power product competitiveness the weaving permanent attracted by incoming consumers to Baduy or special parties come for buy product for sale back. Management effort Baduy woven cloth still needs to be conducted professionally for face power increasingly competitive moment this. Form Devotion is Counseling Entrepreneurship by giving knowledge directly to the place craftsman tenin baduy with the hope that they could touch now to the people, especially the perpetrators, effortlessly

Downloads

Download data is not yet available.

References

Ardi, Hendri Ali, Dkk,2017. Pemberdayaan Usaha Masyarakat Melalui Branding Produk Jurnal Untuk Mu Negeri Vol. 1, No.2, November 2017.

Anarnkaporn, Angkana. 2007. Branding as a Competitive Advantage for SMEs. RU International Journal.Vol. 1 No. 1. Pp. 25-36.

Buchari Alma. 2011. Manajemen Pemasaran dan Pemasaran Jasa, Penerbit Alfabeta, Bandung

Wisber Wiryanto. (2022). Model Inovasi Wirausaha Kain Tenun Baduy di Desa Kanekes, Leuwidamar, Lebak, Banten: Suatu Kajian. Jurnal Manajemen dan Sains, 7(1), April 2022.

Permana, Cecep Eka. 2006. Tata Ruang Masyarakat Baduy. Jakarta: Wedatama Wisya Sastra.

Saputra, S dan Asfar, A.H. Peran Pendidikan Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa Universitas Swasta Di Kota Serang Indonesian Journal of Economy, Business, Entrepreneuship and Finance. Vol. 2, No. 2, Agustus 2022.

Suryana. 2006. Kewirausahaan pedoman praktis, kiat dan proses menuju sukses. Jakarta: Salemba Empat.

Suseno, D. 2008. Pengaruh Karakteristik Wirausaha Dan Potensi Kewirausahaan Terhadap Keberhasilan Usaha Dengan Kebijakan Pengembangan UKM sebagai moderating. Jurnal Ekonomi Bisnis 2 (4): 23–35.

Thomas W. Zimmerer dan Norman M Scarborough. 2009. Kewirausahaan dan usaha kecil. Jakarta: Penerbit Salemba Empat