STRENGTHENING HR MANAGEMENT AND ACCELERATION OF SALES DIGITAL BASED ON TEMBUNG BERSATU MSMEs DELI SERDANG
DOI:
https://doi.org/10.53067/ije2.v2i3.79Keywords:
HR Management, MSME Sales, DigitalAbstract
This study provides an overview of strengthening human resource management and accelerating digital-based sales at the Tembung Bersatu Deli Serdang SMEs. Reinforcement provides self-motivation in the belief in the ability of self-potential in improving the household economy and in efforts to accelerate sales that are increasingly rampant towards IT. Sales of digital-based products, so that they can follow digital developments that have an influence, must hold promotions and deals based on digital. MSME business actors will provide sales to consumers, such as those by MSMEs in Tembung Bersatu Deli Serdang
Downloads
References
Aditya, A (2012). Gambaran Proses Aktualisasi Tokoh Utama dalam Novel Zapizki Iz Mertovo Doma. Program Studi Bahasa Rusia. Fakultas Sastra Universitas Padjajaran. Jatinagor. Skripsi (tidak diterbitkan)
Alwisol (2018). Psikologi Kepribadian. Edisi Revisi. UMM Press. Malang
Aisyah, N. (2020). Perilaku SDM Masa Covid-19. AA Rizky, Banten.
Aisyah, N. (2019). Kinerja Ditinjau dari Kemampuan Kognitif, Budaya Organisasi, Karakteristik Individual dan Etika Kerja. CV. AA Rizky, Banten.
Aisyah, N. (2020). Perilaku SDM masa Covid-19. AA Rizky, Banten.
Aisyah, N. (2019). Menggali Potensi Diri (Self-Motivation). Perdana Publishing Anggota IKAPI. Medan.
Al-Sada, M., Al-Esmael, B., & Faisal, M. N. (2017). Influence of organizational culture and leadership style on employee satisfaction, commitment, and motivation in the educational sector in Qatar. EuroMed Journal of Business, 12(2), 163–188. https://doi.org/10.1108/EMJB-02-2016-0003
Bogdan, R.C & Biklen, S.K. (1982). Qualitative Research for Education: An Introduction to Theory and Methods. London: Allyn and Bacon, Inc.BPS, 2020
Budiman, Arif. (1985) Pembagian Kerja Secara Seksual (sebuah pembahasan sosiologis tentang peran wanita dalam masyarakat). Jakarta: Gramedia.
Cahyono, Bambang Teguh. 2015. Pengaruh Organsisasi Manajemen Sumberdaya Manusia, Penghargaan Dan Lingkungan Kerja Terhadap Prestasi Kerja Karyawan. Fakultas Ekonomi. Universitas Nusantara PGRI Kediri. Kediri.
Chen, J. C., & Silverthorne, C. (2005). Leadership effectiveness, leadership style, and employee readiness. Leadership and Organization Development Journal, 26(4), 280–288. https://doi.org/10.1108/01437730510600652
Chen, J., Silverthorne, C., & Hung, J. (2006). Organization communication, job stress, organizational commitment, and job performance of accounting professionals in Taiwan and America. Leadership & Organization Development Journal, 27(4), 242–249. https://doi.org/10.1108/01437730610666000
Harris, L. C., & Ogbonna, E. (2001). Leadership style and market orientation: an empirical study. European Journal of Marketing, 35(5/6), 744–764. https://doi.org/10.1108/03090560110388196
Vigoda-Gadot, E. (2007). Leadership style, organizational politics, and employees’ performance: An empirical examination of two competing models. Personnel Review, 36(5), 661–683. https://doi.org/10.1108/00483480710773981
Yahaya, R., & Ebrahim, F. (2016). Leadership styles and organizational commitment: a literature review. Journal of Management Development, 35(2), 190–216. https://doi.org/10.1108/JMD-01-2015-0004
Aisyah. (2021). No Title.
Al-Sada, M., Al-Esmael, B., & Faisal, M. N. (2017). Influence of organizational culture and leadership style on employee satisfaction, commitment, and motivation in the educational sector in Qatar. EuroMed Journal of Business, 12(2), 163–188. https://doi.org/10.1108/EMJB-02-2016-0003
Chen, J. C., & Silverthorne, C. (2005). Leadership effectiveness, leadership style, and employee readiness. Leadership and Organization Development Journal, 26(4), 280–288. https://doi.org/10.1108/01437730510600652
Chen, J., Silverthorne, C., & Hung, J. (2006). Organization communication, job stress, organizational commitment, and job performance of accounting professionals in Taiwan and America. Leadership & Organization Development Journal, 27(4), 242–249. https://doi.org/10.1108/01437730610666000
Harris, L. C., & Ogbonna, E. (2001). Leadership style and market orientation: an empirical study. European Journal of Marketing, 35(5/6), 744–764. https://doi.org/10.1108/03090560110388196
Vigoda-Gadot, E. (2007). Leadership style, organizational politics, and employees’ performance: An empirical examination of two competing models. Personnel Review, 36(5), 661–683. https://doi.org/10.1108/00483480710773981
Yahaya, R., & Ebrahim, F. (2016). Leadership styles and organizational commitment: a literature review. Journal of Management Development, 35(2), 190–216. https://doi.org/10.1108/JMD-01-2015-0004
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Nur Aisyah, Dahrul Siregar, Amrin Mulia U Nst
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
