EMPOWERMENT OF FINANCIAL LITERACY AND ACCOUNTING DIGITALIZATION FOR TRADITIONAL MARKET TRADERS ASSOCIATIONS AT DAMNOEN SADUAK FLOATING MARKET, THAILAND

Bambang Dwi  Suseno; Gema Ika  Sari; Sasithorn  Suwandee; Hidayatullah Hidayatullah; Nining Sulastri  Kurnia; Riani  Puasarin; Fitriyansyah Fitriyansyah; Nani  Rohaeni

doi:10.53067/ije2.v6i1.268

Authors

Bambang Dwi Suseno Universitas Bina Bangsa
Gema Ika Sari Universitas Bina Bangsa
Sasithorn Suwandee Kasem Bundit Universuty, Thailand
Hidayatullah Hidayatullah Kasem Bundit Universuty, Thailand
Nining Sulastri Kurnia Universitas Bina Bangsa
Riani Puasarin Universitas Bina Bangsa
Fitriyansyah Fitriyansyah Universitas Bina Bangsa
Nani Rohaeni Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ije2.v6i1.268

Keywords:

Financial Literacy, Accounting Digitalization, Community Service, Traditional

Abstract

This community service program aims to enhance financial literacy and promote accounting digitalization among traditional market traders at Damnoen Saduak Floating Market, Thailand. The program was designed to address key challenges faced by traders, including limited financial knowledge, lack of proper financial record-keeping, and low adoption of digital tools. A participatory and capacity-building approach was employed, consisting of needs assessment, training, mentoring, and evaluation using a pre-test and post-test design. The results show a significant improvement in participants’ financial literacy, as well as their ability to prepare simple financial statements and manage business finances more effectively. In addition, the adoption of digital accounting tools increased substantially, indicating a positive shift toward digital transformation. These findings demonstrate that structured community service interventions can effectively empower small-scale traders, improve their financial management practices, and enhance their competitiveness in the digital economy. However, continuous assistance and follow-up programs are necessary to ensure sustainability and long-term impact.

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