FROM FARM TO TABLE: EMPOWERING WOMEN FARMERS THROUGH RED CHILI PRODUCT DOWNSTREAMING IN DALUNG VILLAGE, SERANG CITY

Panji  Gunawan; Tawaffaona  Ningsih; Fani Yulia  Susyanti; Anisah Anisah; Rani  Puspa; Iis  Nurasiah; Siti Dewi Kutria  Lasmawati

doi:10.53067/ije2.v5i2.233

Authors

Panji Gunawan Universitas Bina Bangsa
Tawaffaona Ningsih Universitas Bina Bangsa
Fani Yulia Susyanti Universitas Bina Bangsa
Anisah Anisah Universitas Bina Bangsa
Rani Puspa Universitas Bina Bangsa
Iis Nurasiah Universitas Bina Bangsa
Siti Dewi Kutria Lasmawati Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ije2.v5i2.233

Keywords:

Women Farmer Group, Product Downstreaming, Red Chili, Women Economic Empowerment, Rural MSMEs

Abstract

This community engagement program focuses on empowering the Women Farmer Group (Kelompok Wanita Tani/KWT) in Dalung Village, Serang City, Indonesia, by enhancing their skills in processing red chili harvests through downstream product strategies. The program involved comprehensive training sessions covering product processing techniques, attractive packaging, basic financial management, and digital marketing skills. Collaboration between Universitas Bina Bangsa students participating in Kuliah Kerja Mahasiswa (KKM) and the KWT members facilitated knowledge transfer and practical application. The initiative aims to increase the added value of red chili products, thereby boosting income for women farmers. Additionally, it supports the economic empowerment of rural women and strengthens the sustainability and independence of micro, small, and medium enterprises (MSMEs) in the area. By improving product quality and marketing reach, this program contributes to rural development and the enhancement of local agribusiness competitiveness.

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