STRATEGY TO DEVELOP ENTREPRENEURIAL SPIRIT IN THE DIGITAL ERA IN ULU LAPAO-PAO, WOLO DISTRICT, KOLAKA

Sasmita Nabila  Syahrir; Niar  Agustina; Nurhaisyah Nurhaisyah; Nopi  Yuliana; Novita  Tamriany; Nur Ica  Rahayu; Selviranda Selviranda; Rengka  Syabainul; Rika  Muliana; Muhardi  Alghazali; Muh.  Rijal; Aldi Aldi; Fildzah Salsabila  Hamid

doi:10.53067/ije2.v5i2.224

Authors

Sasmita Nabila Syahrir Sembilanbelas November University, Kolaka
Niar Agustina Sembilanbelas November University, Kolaka
Nurhaisyah Nurhaisyah Sembilanbelas November University, Kolaka
Nopi Yuliana Sembilanbelas November University, Kolaka
Novita Tamriany Sembilanbelas November University, Kolaka
Nur Ica Rahayu Sembilanbelas November University, Kolaka
Selviranda Selviranda Sembilanbelas November University, Kolaka
Rengka Syabainul Sembilanbelas November University, Kolaka
Rika Muliana Sembilanbelas November University, Kolaka
Muhardi Alghazali Sembilanbelas November University, Kolaka
Muh. Rijal Sembilanbelas November University, Kolaka
Aldi Aldi Sembilanbelas November University, Kolaka
Fildzah Salsabila Hamid Sembilanbelas November University, Kolaka

DOI:

https://doi.org/10.53067/ije2.v5i2.224

Keywords:

Strategy, Entrepreneurship, Digital Era

Abstract

Community Service is a real medium in bridging universities with the community in facing various social problems and needs, because universities are required not only to be centers for the development of science but also to be able to practice that knowledge for the benefit of society. Community service in carrying out socialization activities to the community in Ulu Lapao-Pao village, which is related to increasing entrepreneurial spirit in the digital era, aims to foster an entrepreneurial spirit by utilizing technology in its business activities. Based on the observations at the PKM Location, namely Ulu Lapao-Pao village, some problems are a priority in this PKM, namely the lack of community knowledge regarding how to utilize social media in entrepreneurship in the digital era. The implementation of this service uses a socialization method consisting of three stages: observation, socialization, and evaluation. The implementation of community service activities aimed at improving the knowledge and skills of the Ulu Lapao-Pao village community in entrepreneurship in the digital era can be said to have achieved success as indicated by the desire to become entrepreneurs in the digital era because their knowledge and skills in using technology as a commercial marketing tool have also developed by utilizing social media as a place for entrepreneurship in the digital era.

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