CREATIVE ENTREPRENEURSHIP WORKSHOP DEVELOPING INNOVATIVE BUSINESS IDEAS AMONG STUDENTS OF MA AL-ULYA AL MUBAROK
DOI:
https://doi.org/10.53067/ije2.v5i1.211Keywords:
Creative Approach, Entrepreneurial Spirit, Entrepreneurship Workshop, Business Innovation, Resarch & Development MethodAbstract
The purpose of this study is to understand how to develop an innovative creative approach to enhancing entrepreneurial spirit and to assess the effectiveness of this approach in improving entrepreneurial spirit. The background of this study is based on the fact that entrepreneurship education implemented so far has only emphasized the cognitive aspect. In addition, the low interest of students in participating in the Creative Entrepreneurship Workshop on Developing Innovative Business Ideas among Students also indicates that students' entrepreneurial spirit is lacking. This study uses the Research and Development (R&D) method with the Four D model, which includes define, design, develop, and disseminate. Data collection in this study was conducted using a questionnaire. The data analysis techniques employed were qualitative descriptive analysis and inferential statistical analysis using the independent sample t-test. The results of this study are: 1) The development of an innovative creative approach to improving entrepreneurial spirit is carried out using the four Ds: define, design, develop, and disseminate; 2) The innovative creative approach is very effective in improving entrepreneurial spirit. Entrepreneurship plays a significant role in driving a country's economy. Entrepreneurs not only create jobs for the community but also enhance productivity through innovation. They are the main drivers of economic transformation, bringing new ideas to the market and creating added value. In this context, the younger generation, especially students, stands out as a great potential source for developing entrepreneurship. They tend to have high enthusiasm, abundant creativity, and strong innovative capabilities, which are vital assets in the business world.
Downloads
References
Darma Jata, A. A. G., Susanto, D. ., & Rahmawati, I. . (2025). Sosialisasi Strategi Perencanaan Sumber Daya Manusia Untuk Mendukung Kreativitas Siswa Dalam Meningkatkan Jiwa Kewirausahaan Di SMA Negeri 5 Kota Serang. Indonesian Journal of Engagement, Community Services, Empowerment and Development, 5(1), 114–123. https://doi.org/10.53067/ijecsed.v5i1.201
Fauzi, A. (2022). Membangun Mindset Entrepreneur di Kalangan Pelajar. Jakarta: Kompas Gramedia
Handayani, T. (2019). Inovasi dalam Pendidikan Kewirausahaan: Konsep, Strategi, dan Implementasi. Yogyakarta: Andi Offset.
Hidayat, R., & Fauzan, A. (2021). Pendidikan Kewirausahaan di Era Digital: Konsep dan Implementasi. Bandung: Alfabeta.
Kurniawan, R. (2020). Model Pendidikan Berbasis Kreativitas dan Kewirausahaan di Sekolah Menengah. Malang: UMM Press
Kusuma, A. I. (2017). Strategi Manajemen Sekolah Dasar dalam Menumbuhkan Jiwa Kewirausahaan.
Jurnal JPSD, 4(1), 77-85.
Maddinsyah, A., Hidayat, D., Juhaeri, J., Susanto, D., & Sunarsi, D. (2020). Desain formulasi dan implementasi bisnis strategik dengan pendekatan Business Model Canvas (BMC) terintegrasi kerangka Integrated Performance Management System (IPMS) pada Koperasi Asperindo. Jurnal Ilmiah Ilmu Manajemen,7(2), 67-72.
Nugroho, B. (2019). Entrepreneurship: Menumbuhkan Jiwa Wirausaha di Kalangan Generasi Muda.
Yogyakarta: Gadjah Mada University Press.
Suryana, Y. (2021). Kewirausahaan: Kiat dan Proses Menuju Sukses. Jakarta: Salemba Empat
Susanto, D. (2021). Analisis implementasi budaya 5R (ringkas, rapi, resik, rawat, rajin) dengan pendekatan lean hospital pada rumah sakit umum Kabupaten Tangerang. Jurnal Arastirma, 2(1), 27-37.
Susanto, D. (2024). Desain formulasi dan implementasi bisnis strategik dengan pendekatan Business Model Canvas (BMC) pada Koperasi Asperindo. Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia, 4(3), 380-386
Susanto, D. (2024). Formulasi strategi bisnis menggunakan SWOT analysis dan metode QSPM pada Koperasi Asperindo. Jurnal Ilmiah Manajemen KARIR, 1(1), 51-68.
Susanto, D., & Arifin, H. (2022). Pendampingan Kewirausahaan bagi Generasi Muda: Strategi dan Implementasi. Jakarta: Salemba Empat.
Slamet, M. (2020). Peran Pendidikan dalam Meningkatkan Jiwa Kewirausahaan di Era Revolusi Industri 4.0. Jakarta: Gramedia Pustaka Utama.
Susanto, D., & Ridwan, A. (2024). Optimalisasi pemasaran digital untuk meningkatkan daya saing UMKM di Desa Sasahan. Indonesian Collaboration Journal of Community Services (ICJCS), 4(2), 98-105
Susanto, D., Fuadi, F., & Novitasari, S. (2025). Marketing strategy analysis to increase sales of delivery services at Gerai Multieksperes. International Journal of Multidisciplinary Research and Literature, 4(1), 132-141
Sutrisno, B. (2020). Manajemen SDM Berbasis Kompetensi dalam Pendidikan Kewirausahaan.
Surabaya: Erlangga.
Sutrisno, E. (2015). Manajemen Sumber Daya Manusia (Cetakan ke-7). Jakarta: Kencana. Syefrinando, B., et al. (2021). Hakikat, Tujuan dan Materi Pembelajaran Enterpreneurship di Sekolah.
Edukasi: Jurnal Pendidikan, 19(2), 143-170.
Wijaya, R. (2019). Kewirausahaan dan Inovasi: Teori dan Praktik dalam Dunia Pendidikan.
Yogyakarta: Deepublish.
Winarti, E. (2018). Perencanaan Manajemen Sumber Daya Manusia Lembaga Pendidikan.
Tarbiyatuna: Jurnal Pendidikan Ilmiah, 3(1).
Wirawan. (2015). Manajemen Sumber Daya Manusia Indonesia. Jakarta: Rajawali Pers.
Yulianti, N. (2022). Transformasi Pendidikan dalam Menghadapi Tantangan Globalisasi dan Digitalisasi. Bandung: Alfabeta.
Zulkarnain, H. (2019). Strategi Kreatif dalam Meningkatkan Jiwa Wirausaha Siswa. Yogyakarta: Penerbit Andi.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Maulana, Denies Susanto, Bambang Permadi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
