INTERNATIONAL COMMUNITY SERVICE THROUGH AZAIB HOLDINGS' DEVELOPMENT STRATEGY IN PREMIUM CHOCOLATE INDUSTRY IN KUALA LUMPUR, MALAYSIA

Authors

  • Jubaedah Nawir Universitas Pembangunan Nasional Veteran Jakarta
  • Ivan Yulivan Universitas Pertahanan
  • Abdul Razak Abdul Hadi Universiti Kuala Lumpur
  • Guntur Syahputra Saragih Universitas Pembangunan Nasional Veteran Jakarta
  • Indira Putriningtyas Universitas Pembangunan Nasional Veteran Jakarta
  • Sintha Yulia Dedari Universitas Pembangunan Nasional Veteran Jakarta
  • Yudi Nur Supriadi Universitas Pembangunan Nasional Veteran Jakarta

DOI:

https://doi.org/10.53067/ije2.v4i3.190

Keywords:

International Community Service Team, Azaib Holdings Sdn Bhd, Community Service, Premium Chocolate Industry, Community Empowerment

Abstract

The International Community Service Team between UPN Veteran Jakarta Lecturers and Students in Kuala Lumpur chose Azaib Holdings Sdn Bhd as a partner in implementing a community service program, which aims to empower the community through a premium chocolate company development strategy. Azaib Holdings, a Malaysian SME focused on healthy and high-quality chocolate products, faced funding constraints but sought to increase production capacity to face competition in the premium chocolate market. This program uses the method of direct visits to production sites at Mara Refinery (KIMAR), interviews with management, and operational observations to provide solutions in improving efficiency and resource utilization. The results show that with the merger of Azaib Holdings with KIMAR, the company has succeeded in reducing operational costs related to facility maintenance and waste management, which is now the responsibility of KIMAR. The program also contributes to upskilling local communities, strengthening their role in the chocolate industry, opening up new job opportunities, and increasing the competitiveness of local products in the international market

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Published

2024-12-12

How to Cite

Nawir, J., Yulivan, I. ., Hadi, . A. R. A. ., Saragih, G. S. ., Putriningtyas, I. ., Dedari, S. Y. ., & Supriadi, Y. N. . (2024). INTERNATIONAL COMMUNITY SERVICE THROUGH AZAIB HOLDINGS’ DEVELOPMENT STRATEGY IN PREMIUM CHOCOLATE INDUSTRY IN KUALA LUMPUR, MALAYSIA. International Journal of Engagement and Empowerment (IJE2), 4(3), 405–414. https://doi.org/10.53067/ije2.v4i3.190