UTILIZATION OF AI TECHNOLOGY TO INCREASE PROFITS IN BUSINESS UNITS MANAGED BY DARUL ANWAR FOUNDATION BANTEN
DOI:
https://doi.org/10.53067/ije2.v4i3.185Keywords:
AI, Technology, Social Media, BusinessAbstract
Digital technology plays a vital role in various aspects of human life in the era of digitalization. Electronic devices such as the Internet and phones have changed how we interact, learn, work, and do business. In the current era of computers and the Internet, there are many impacts on society, both positive and negative. Rapid development must be halted in today's technological era. (Amalia et al., 2023). Adaptability is crucial for any country, especially as we enter the 5.0 era or the Super Smart Society. In this concept, modern society is expected to rely on modern technology for daily needs the application of AI evidences this. Artificial Intelligence (AI), a subfield of computer science, enables computers to perform tasks similar to human intelligence (Jaya et al., 2018).
Artificial Intelligence (AI) is a technology that enables computers and machines to simulate human learning, understanding, problem-solving, decision-making, creativity, and autonomy. (IBM.com). AI can analyze large amounts of data quickly and accurately. AI can be used in sales to understand consumer behavior patterns, predict market trends, and optimize budget efficiency. For example, AI can help business units reach the right consumer segments so that the costs incurred in promotions do not exceed the planned budget. AI can also be used to perform several tasks in sales, such as answering customer questions using AI in the form of chatbots, which can improve operational efficiency and budget efficiency. Yayasan Darul Anwar Banten's business unit must still utilize AI technology to develop its business. Many factors, such as a lack of knowledge abouneed for moreicial intelligence, technical expertise, and access to the necessary resources for implementation, can cause this
Downloads
References
Agrasadya, A., Latif, L., & Sunarto, A. (2024). Increasing Learning Motivation At The Rumah Dhuafa Aulia Foundation To Prepare Superior Human Resources For A Golden Indonesia 2045. International Journal of Engagement and Empowerment (IJE2), 4(1), 131-135.
Agrasadya, A., Sunarto, A., & Apriansyah, M. (2024). Training Analysis In Improving Employee Competency At PT Vanaya Cendekia South Jakarta. International Journal of Multidisciplinary Research and Literature, 3(2), 248-257.
Agustina, R., & Sari, D. P. (2020). Penerapan Kecerdasan Buatan untuk Meningkatkan Strategi Pemasaran pada UMKM di Indonesia. Jurnal Teknologi Informasi dan Komunikasi, 12(3), 215- 225.
Apriansyah, M., Agrasadya, A., Sunarto, A., Irawati, L., & Kencana, P. N. (2020). Pengembangan SDM Rumah Sakit Di Tengah Pandemi Covid-19 Pada RS. Medika Bsd. Dedikasi PKM, 2(1), 61-67.
Arifin, Z. (2018). Digital Marketing untuk UMKM: Strategi Efektif dengan Memanfaatkan Media Sosial dan Teknologi AI. Jakarta: Pustaka Utama.
Dewi, I. K., Sunarto, A., & Atmaja, R. B. (2022). Employee Performance Based On Work Motivation And Work Environment At Pt. Yummy Citrarasa Asia. Indonesian Journal of Social Research (IJSR), 4(1), 32-39.
Ellesia, N., Sunarto, A., & Mundariyah, S. K. (2022). Employee Performance Based On Leadership and Discipline at CV. Wina Purnama Pamulang South Tangerang. Indonesian Journal of Contemporary Education, 4(1), 29-33.
Fathurrahman, M., & Hakim, L. (2019). Optimalisasi Pemasaran Digital dengan Artificial Intelligence untuk UMKM. Jurnal Manajemen dan Bisnis Indonesia, 5(2), 102-113.
Handayani, W., & Nugroho, A. (2021). Pengaruh Teknologi AI dalam Peningkatan Daya Saing UMKM di Era Digital. Jurnal Ekonomi dan Bisnis, 14(1), 56-67.
Kencana, P. N., Sunarto, A., & Wahidah, N. R. (2024). Introduction Of Digital Entrepreneurship In International High Schools Indonesia Kuala Lumpur (Sikl). International Journal of Engagement and Empowerment (IJE2), 4(1), 48-56.
Latif, L., Kamaludin, K., & Sunarto, A. (2024). Ketahanan Berwirausaha, Daya Hidup Ukm Dan Keberlangsungan Dalam Menghadapi Persaingan Usaha Untuk Menciptakan Sdm Yang Unggul. Indonesian Collaboration Journal of Community Services (ICJCS), 4(2), 81-89.
Nurhidayat, M. A., Sunarto, A., Cay, S., & Sartika, D. (2021). Penyuluhan Peningkatan Kualitas Belajar Siswa Dalam Menyongsong Pembelajaran Tatap Muka di Masa Pandemi Dengan Tetap Disiplin Dalam Menerapkan Protokol Kesehatan di Yayasan Pembangunan Masyarakat Sejahtera (YPMS) Darussalam Kedaung Pamulang. J-ABDI: Jurnal Pengabdian kepada Masyarakat, 1(7), 1493-1500.
Santoso, T. (2017). Pemasaran Modern: Memanfaatkan Teknologi AI untuk Meningkatkan Efektivitas Promosi. Bandung: Alfabeta.
Sartika, D., Cay, S., Sunarto, A., Nurhidayat, M. A., & Sumiaty, R. Y. (2020). Meningkatkan Disiplin Dan Tanggung Jawab Peserta Didik Di Era Revolusi Industri 4.0. Dedikasi Pkm, 1(2), 44-49.
Setiawan, I., & Pratama, A. (2020). Kecerdasan Buatan dan Transformasi Digital UMKM di Indonesia. Jurnal Teknologi dan Informasi, 10(4), 230-240.
Sunarto, A. (2020). Pengembangan Sumber Daya Manusia dengan Berbasis Inovasi Untuk Menghadapi Revolusi Industri 4.0. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 4(2), 397-407.
Sunarto, A., Krisyanto, E., & Ellesia, N. (2023). Penyuluhan Budaya Menabung Untuk Anak Serta Mengelola Keuangan Sendiri Secara Mandiri Dengan Hemat, Cermat Dan Tepat Pada Peserta Didik Yayasan Lembaga Amil Zakat Nasional Mizan Amanah. Indonesian Collaboration Journal of Community Services (ICJCS), 3(1), 29-41.
Sunarto, A., Kencana, P. N., & Dumilah, R. (2022). Pelatihan Cerdas Menabung Untuk Siswa Berdaya Empowering Student Entrepeneurs Pada Pkbm Negeri 26 Bintaro. J-ABDI: Jurnal Pengabdian kepada Masyarakat, 1(11), 2955-2962.
Sunarto, A., & Nurlaili, L. (2024). Synergy Of Communication And Occupational Health And Safety: Transformation Of Employee Performance At Pt Labelindo Mas Utama North Jakarta. International Journal of Multidisciplinary Research and Literature, 3(5), 539-558.
Sunarto, A., Riyanto, I., Agrasadya, A., & Latif, L. (2024). Pengenalan Dan Pendampingan Kewirausahaan Digital Dasar Bagi Pelaku Umkm Di Kecamatan Tigaraksa Kabupaten Tangerang. Indonesian Journal of Engagement, Community Services, Empowerment and Development, 4(1), 118-128.
Sunarto, A., & Maulana, D. (2021). The Effect of Discipline and Physical Work Environment on Employee Productivity At PT. Liebra Permana Gunung Putri Bogor. Kontigensi: Jurnal Ilmiah Manajemen, 9(2), 318-335.
Sunarto, A., Tanjung, A. W., & Ellesia, N. (2020). Teacher Performance Based on The Visionary Leadership Style of School, Competency and Work Discipline (Study at Muhammadiyah Setiabudi Pamulang College). Journal of Research in Business, Economics, and Education, 2(5), 1046-1052.
Sunarto, A., Tanjung, A. W., & Ellesia, N. (2021, November). The influence of visionary leadership style, competency, and working discipline on teacher performance: A study at Muhammadiyah Setiabudi Pamulang College. In The 1st International Conference on Research in Social Sciences and Humanities (ICoRSH, 2020) (pp. 325-336). Atlantis Press.
Sunarto, A., & Tanjung, A. W. (2022). Job Satisfaction Based On The Work Environment And Work Discipline At PT. Lolc Ventura BSD Branch. International Journal of Multidisciplinary Research and Literature, 1(5), 489-499.
Sunarto, A., Loloan, R. R., & Tanjung, A. W. Employee Performance Based on Leadership and Work Motivation At PT. Astra Credit Companies TB Simatupang. PINISI Discretion Review, 5(2), 369–382.
Sunarto, A., & Ellesia, N. (2023). The Effect Of Work Environment And Work Discipline On Employee Performance At PT. Aqiqah86 South Tangerang. International Journal of Multidisciplinary Research and Literature, 2(2), 219-232.
Sunarto, A., & Latif, L. (2024). Analysis Of The Application Of Work Discipline And Work Motivation In Improving The Performance Of Non-Asn Employees In The Cleaning Section At The Center For State Civil Staff Development In Bogor. International Journal of Economy, Education and Entrepreneurship (IJE3), 4(1), 95-110.
Tanjung, A. W., & Sunarto, A. (2023). The Effect Of Work Ethics And Work Discipline On Employee Performance At The Office Of The Ministry Of Religion Division Of Hajj And Umroh South Tangerang City. International Journal of Economy, Education and Entrepreneurship (IJE3), 3(1), 63-75.
Wicaksono, B., & Puspitasari, R. (2019). Implementasi AI dalam Pembuatan Konten Kreatif untuk Pemasaran Produk UMKM. Jurnal Komunikasi dan Informasi, 7(3), 178-189.

Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Napisah Napisah, Ading Sunarto, Aldila Rahma Putri

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.