WOMEN'S EMPOWERMENT THROUGH DIGITAL MARKETING PROCESSED PRODUCTS OF AMPLANG CRACKERS WITH PAYUS FISH IN THE FISHING VILLAGE OF SALIRA VILLAGE

Munawaroh Munawaroh; Siti Nazihah  Mahfudah; Rifdah  Aulia; Muhamad Syamsul  Ma'arif; ⁠Siti Nurul  Aisyah; Jaka Wijaya  Kusuma; Wahyu  Widodo; Mamay  Komarudin; Mutoharoh Mutoharoh; Riyanthi  Idayu

doi:10.53067/ije2.v4i2.176

Authors

Munawaroh Munawaroh Universitas Bina Bangsa
Siti Nazihah Mahfudah Universitas Bina Bangsa
Rifdah Aulia Universitas Bina Bangsa
Muhamad Syamsul Ma'arif Universitas Bina Bangsa
⁠Siti Nurul Aisyah Universitas Bina Bangsa
Jaka Wijaya Kusuma Universitas Bina Bangsa
Wahyu Widodo Universitas Bina Bangsa
Mamay Komarudin Universitas Bina Bangsa
Mutoharoh Mutoharoh Universitas Bina Bangsa
Riyanthi Idayu Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ije2.v4i2.176

Keywords:

Digital Marketing, Amplang Crackers, Payus Fish, Women's MSMEs, E-Commerce, Local Economic Empowerment

Abstract

This community service activity is motivated by the needs of female MSME actors in Salira Village to increase the competitiveness of amplang cracker products in the digital market. Although this product has tremendous market potential, the challenges in using digital technology for marketing hinder product reach and sales. This activity aims to introduce and implement effective digital marketing strategies so that MSME actors can maximize their market potential and improve local economic welfare. The implementation methods include initial needs assessment, digital marketing training through workshops and practical sessions, implementation of strategies on processed fish products, and evaluation of results using surveys and sales analysis. The activity results showed a significant increase in digital marketing understanding and skills among MSME actors, with an average increase in turnover of 30% in the three months after the training. In addition, establishing an online community forum strengthens support between MSME actors. This activity increases digital marketing capacity and strengthens social networks, providing a sustainable positive impact on local economic development

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