LOGO AND PACKAGING CREATION FOR SELLING VALUE DEVELOPMENT FOR BREAD, MSME (LIA BAKERY) IN KEDUNG VILLAGE, GUNUNG KALER, TANGERANG

Authors

  • Abdul Bahits Universitas Bina Bangsa
  • Aria Cendana Kusuma Universitas Bina Bangsa
  • Andini Nur Fatimah Universitas Bina Bangsa
  • Windi Antika Universitas Bina Bangsa
  • Gita Silviana Dewi Universitas Bina Bangsa
  • Muhammad Daffa Abidzar Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ije2.v4i2.165

Keywords:

Logo, Packaging, Added Value of Lia bakery at Kedung Village, MSME

Abstract

This community service activity is aimed at the "Lia Bakery" MSME located in Kedung Village, Gunung Kaler District of Tangerang. The problems faced by this MSME are the lack of understanding in marketing and the lack of selling value, so the business has not developed significantly; thus, this is the main reason for implementing this activity.

The assistance in logo and packaging creation for Bread MSME “Lia Bakery" in Kedung Village, Gunung Kaler, Tangerang, aims to increase product competitiveness and added value through more attractive and professional packaging design and brand identity. This program is implemented through several stages, starting from needs analysis and design planning to implementation of the agreed design. A participatory approach is used to work with the business owner to understand product characteristics, target markets, and desired visual preferences.

The result of this assistance is the creation of a packaging design that protects the product optimally and has a visual appeal that can increase consumer interest. In addition, the logo design reflects Lia Bakery's unique identity, making it easier for consumers to recognize and remember the product. The impact of this assistance program is expected to increase sales, expand the market, and strengthen the position of the Lia Bakery brand in the local bakery industry

Downloads

Download data is not yet available.

References

Aaker, D. A. (1996). Membangun Merek yang Kuat. The Free Press.

Ambrose, G., & Harris, P. (2010). Mengemas Merek: Hubungan Antara Desain Kemasan dan Identitas Merek. AVA Publishing.

Bowers, H., & Kippenberger, T. (1998). Membangun Merek: Apa yang Tidak Boleh Dilakukan. The Antidote, 3(3), 19-22.

Calver, G. (2004). Apa itu Desain Kemasan? Rotovision.

Clifton, R., & Simmons, J. (2003). Merek dan Branding. The Economist.

Klimchuk, M. R., & Krasovec, S. A. (2013). Desain Kemasan: Branding Produk yang Sukses dari Konsep hingga Rak.

John Wiley & Sons. Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran (edisi ke-15). Pearson Education.

Hananto, B. A. (2019). Perancangan Logo Dan Identitas Visual Untuk Kota Bogor. Titik

Imaji, 2(1), 19–32. https://doi.org/10.30813/.v2i1.1525

Landa, R. (2016). Solusi Desain Grafis (edisi ke-5). Cengage Learning.

Moor, L. (2007). Bangkitnya Merek. Berg.

Murphy, J. M. (1990). Branding: Alat Pemasaran Utama. Macmillan

Rasyid, R. A. (2019). Perbandingan Logo, Warna Dan Kemasan Terhadap Penjualan

Produk. Accounting and Management Journal, 3(1), 51–56. https://doi.org/10.33086/amj.v3i1.1191

Undang-Undang Republik Indonesia Nomor 20 Tahun. (2008). Undang-Undang Republik Indonesia Nomor 20 Tahun 2008. 1

Downloads

Published

2024-08-30

How to Cite

Bahits, A. ., Kusuma, A. C. ., Fatimah, A. N. ., Antika, W. ., Dewi, G. S. ., & Abidzar, M. D. . (2024). LOGO AND PACKAGING CREATION FOR SELLING VALUE DEVELOPMENT FOR BREAD, MSME (LIA BAKERY) IN KEDUNG VILLAGE, GUNUNG KALER, TANGERANG. International Journal of Engagement and Empowerment (IJE2), 4(2), 224–229. https://doi.org/10.53067/ije2.v4i2.165

Issue

Vol. 4 No. 2 (2024): International Journal of Engagement and Empowerment

Section

Articles

License

Copyright (c) 2024 Abdul Bahits, Aria Cendana Kusuma, Andini Nur Fatimah, Windi Antika, Gita Silviana Dewi, Muhammad Daffa Abidzar

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.