MODERNIZATION AND THE ROLE OF PACKAGING IN INCREASING THE MARKETING OF GIPANG PRODUCTS IN MAWAR MICRO SMALL MEDIUM ENTERPRISES (UMKM) IN BANYUWANGI PULO AMPEL VILLAGE

Suflani Suflani; Mochamad Fahru  Komarudin; Martinus Rambe  Purba; Kemal  Firdaus; Asarah Asarah; Yus Resya  Adesta

doi:10.53067/ije2.v3i2.113

Authors

Suflani Suflani Universitas Bina Bangsa
Mochamad Fahru Komarudin Universitas Bina Bangsa
Martinus Rambe Purba Universitas Bina Bangsa
Kemal Firdaus Universitas Bina Bangsa
Asarah Asarah Universitas Bina Bangsa
Yus Resya Adesta Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ije2.v3i2.113

Keywords:

Marketing, SMEs, Products, Packaging

Abstract

Gipang is a typical Banten food, one of which is made by residents of Banyuwangi Village, Pulo Ampel District, Serang and Gipang Regencies. Digital technology is currently developing Gipang Rice and Cassava production based on orders. MSMEs are the backbone of the national economy. This sector is able to drive the community's economy and absorb a large number of workers. Unfortunately, the packaging for Gipang Rice and cassava products in Banyuwangi Village still uses non-standard jars and plastic, therefore packaging modernization is the solution. Standard packaging modernization can make gipang products durable and not easily destroyed and can attract the attention of buyers so that they can increase the marketing of Gipang Rice and Cassava products. By improving MSME packaging it is proven to be able to increase marketing, the market segment is increasing, and marketing turnover is increasing so that MSME can be upgraded

Downloads

Download data is not yet available.

References

Abdullah, Thamrin Dan Tantri, Francis, 2016. Manajemen Pemasaran, Jakarta: PT. Raja Grafindo Persada.

Boyd, Walker, Larece, 2000. Manajemen Pemasaran Suatu Pendekatan Strategis Dengan Orientasi Global, Jakarta: Penerbit Erlangga.

B Lena Nuryanti, Anisa Yunia Rahman, 2008, pengaruh variasi Dan Kemasan Produk Terhadap Keputusan Pembelian the Kotak Ultra Jaya. Jurnal Strategic, Vol.7, no.14 sept 2008

Foster, Denis L, 2000, Sales and Marketing for The Travel Profesional, Penerjemah: Tri Budi Satrio.Jakarta: PT. Raja Grafindo Persada.

Kementerian Negara Koperasi Dan Usaha Kecil Dan Menengah.,2009. Pedoman Standar Kelayakan Kemasan Produk KUKM, Jakarta

Kotler, Philip, 2012, Manajemen Pemasaran; Edisi Milenium, Diterjemahkan oleh Hendra Teguh dan Ronny A. Rusli, Edisi Kesembilan, Jilid I an II, Prentice Hall, New Jersey.

Masayu Endang Apriyanti, 2018, Pentingnya Kemasan Terhadap Penjualan Produk Perusahaan. Jurnal Sosio e-kons, Vol.10 No. 1, April 2018

Mukhtar, Muchammad Nurif, 2015, Peranan Packaging dalam Meningkatkan

Hasil Produksi terhadap Konsumen. Jurnal Sosial Humaniora, Vol. 8 No.2, Nopember 2015

Nana Herdiana Abdurrahman, Achmad Sanusi, 2015. Manajemen Strategi Pemasaran. Bandung: Pustaka Setia.

Nurcholifah, Ita, 2012. Manajemen Pemasaran. Pontianak: STAIN Pontianak Press. Kotler, Philip dan Gary Amstrong, 2001. Prinsip Prinsip Pemasaran, Edisi Delapan,

Jilid I dan II, Jakarta: Erlangga.

Rhina Uchyani, Heru Irianto, 2015, Pengemasan Produk Dalam Meningkatkan Produk Berbahan Baku Kacang Yang Marketable. Laporan Prosiding Seminar Nasional 4th SME’s Summit Dan Awards 2015