E-COMMERCE TRAINING FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) FOR HEALTH PRODUCT MARKETING
Keywords:health products, e-commerce
The presence of Micro, Small, and Medium Enterprises (MSMEs) in the Indonesian economy has a significant role and potential in building the national and sectoral economy. This community service aims to assist MSMEs in marketing their health products through e-commerce. E-commerce training is provided to provide an understanding of e-commerce platforms, marketing strategies, and effective product promotion techniques. In this training, participants will be given material on how to create an online store, determine product prices, and evaluate sales results. This training is expected to help MSMEs in increasing the sales of their health products and provide benefits to the community in need of health products
A. M. Widyastuti and D. Sari, "E-commerce Training for Micro, Small, and Medium Enterprises (MSMEs) in the Health Sector: A Study on the Impact of Training on Knowledge and Skills," Journal of Entrepreneurship Education, vol. 21, no. 2, pp. 1-10, 2018.
Anggraini, D., Puspitasari, N. K., & Rakhmawati, A. (2020). E-commerce adoption for micro, small, and medium enterprises (MSMEs) during the COVID-19 pandemic: a systematic review. Journal of Physics: Conference Series, 1568(1), 012076.
Firmansyah, R., & Fithri, I. A. (2020). The implementation of e-commerce as a marketing strategy for micro, small, and medium enterprises (MSMEs) in Indonesia. Journal of Business and Retail Management Research, 14(3), 106-114.
Ghozali, I., & Azis, M. A. (2020). The impact of e-commerce adoption on business performance: a case study of micro, small, and medium enterprises (MSMEs) in Indonesia. Journal of Economics and Business, 3(2), 186-196.
H. A. Kim and S. G. Lee, "The Effects of E-commerce Training on Micro, Small, and Medium Enterprises (MSMEs) in the Health Industry: A Longitudinal Study," Journal of Small Business Management, vol. 56, no. 3, pp. 423-437, 2018.
Hartatik & Pramesti (2022). SPSS Application Book in Quick Count. Elex Media Komputindo, Jakarta
K. S. Kwon and J. H. Lee, "E-commerce Training and Its Effects on Sales Performance: Evidence from Micro, Small, and Medium Enterprises (MSMEs) in the Health Industry," Journal of Business Research, vol. 88, pp. 364-373, 2018.
M. S. Smith, "E-commerce Training for Micro, Small, and Medium Enterprises (MSMEs) for Health Product Marketing," Journal of Community Engagement and Scholarship, vol. 8, no. 1, pp. 25-34, 2015.
Prasetyo, E. D., & Adiwijaya, A. (2021). The role of e-commerce adoption in improving the competitiveness of micro, small, and medium enterprises (MSMEs) in Indonesia. Journal of Economics and Sustainable Development, 12(1), 25-32.
R. K. Gupta and S. Verma, "Empowering Micro, Small, and Medium Enterprises through E-commerce Training: A Case Study of Health Product Marketing," International Journal of Information Management, vol. 36, no. 2, pp. 216-223, 2016.
Rizka, A., Nugroho, L. A., & Darmawan, D. (2020). The effect of e-commerce adoption on micro, small, and medium enterprises (MSMEs) performance in Indonesia. Journal of Entrepreneurship Education, 23(5), 1-11.
Wijaya, T., & Raharja, S. J. (2020). Factors affecting the adoption of e-commerce by micro, small, and medium enterprises (MSMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 84.
How to Cite
Copyright (c) 2023 Abdul Aziz, Hartatik, Naufal Wahyu
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.